The MVMP Labs Blog

192 - Tella Just Released Their Video API — and It Fixes the Worst Part of Video Creation

Making the video is not the hard part. For me, filming a video usually takes 30–50 minutes. Sometimes less. Everything around the video is where the real friction lives. After recording, I still need to: \- Upload it to YouTube \- Write a proper title \- Write a custom description \- Create a blog post to go with it \- Repurpose it for socials \- Share it with my team That easily adds another 3–4 hours per video. That's the part that kills momentum. Recording feels creative. Publishing feels like admin. This is the gap Tella's new Video API finally starts to close.