The MVMP Labs Blog
Documenting the journey of building digital businesses as a non-developer. Tips, tutorials, and lessons learned along the way.
177 articles
How to Push Through the Grind and Start Achieving Your Goals
Whenever I start something new – whether it’s a business, a project, or even something like a YouTube channel – I always come back to this mental model. It’s simple, but it has served me well, and it’s something I’ve seen successful founders use time and again. Here’s how it works: Imagine you’re standing in a field with 100 dirt mounds. Underneath two of them is $1 million each, but you don’t know which ones. Each mound takes two hours to dig up, and digging isn’t easy – it’s hard, physical work. When faced with this challenge, people tend to respond in one of three ways: 1. **The Shortcut Takers** This group doesn’t want to get dirty. They try to avoid the work – poking at the dirt, kicking the mounds, or brainstorming clever tricks. But nothing they do actually moves the dirt. Eventually, they convince themselves it’s impossible and give up. 2. **The Doubters** This group starts strong. They grab a shovel and dig into a few mounds. But after five or six mounds with no results, doubt creeps in. They start to think, “What if there’s no money at all?” The work feels harder, the reward seems further away, and they eventually stop digging. 3. **The Diggers** This is the group that succeeds. They grab a shovel, start digging, and don’t stop. They know the only way to find the reward is to keep going. Even if they don’t find the money right away, they think, “At worst, I’ll get stronger, I’ll get better at digging, and I’ll learn along the way.”
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