The MVMP Labs Blog

Documenting the journey of building digital businesses as a non-developer. Tips, tutorials, and lessons learned along the way.

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162 - How to Push Through the Grind and Start Achieving Your Goals
Solopreneurship|3 min read|Nov 18, 2024

162 - How to Push Through the Grind and Start Achieving Your Goals

Whenever I start something new – whether it’s a business, a project, or even something like a YouTube channel – I always come back to this mental model. It’s simple, but it has served me well, and it’s something I’ve seen successful founders use time and again. Here’s how it works: Imagine you’re standing in a field with 100 dirt mounds. Underneath two of them is $1 million each, but you don’t know which ones. Each mound takes two hours to dig up, and digging isn’t easy – it’s hard, physical work. When faced with this challenge, people tend to respond in one of three ways: 1. **The Shortcut Takers** This group doesn’t want to get dirty. They try to avoid the work – poking at the dirt, kicking the mounds, or brainstorming clever tricks. But nothing they do actually moves the dirt. Eventually, they convince themselves it’s impossible and give up. 2. **The Doubters** This group starts strong. They grab a shovel and dig into a few mounds. But after five or six mounds with no results, doubt creeps in. They start to think, “What if there’s no money at all?” The work feels harder, the reward seems further away, and they eventually stop digging. 3. **The Diggers** This is the group that succeeds. They grab a shovel, start digging, and don’t stop. They know the only way to find the reward is to keep going. Even if they don’t find the money right away, they think, “At worst, I’ll get stronger, I’ll get better at digging, and I’ll learn along the way.”

116 - How My First Business Changed My Mind On Entrepreneurship
Solopreneurship|1 min read|Jun 13, 2022

116 - How My First Business Changed My Mind On Entrepreneurship

113 - What To Do When Your Customers Copy Your Business
Solopreneurship|1 min read|Mar 28, 2022

113 - What To Do When Your Customers Copy Your Business

96 - How To Break Into Tech With No Coding Background
Solopreneurship|1 min read|Nov 16, 2021

96 - How To Break Into Tech With No Coding Background

91 - How to Build MVPs and Add Features to No-Code Projects in 5 Simple Steps
Solopreneurship|4 min read|Oct 23, 2021

91 - How to Build MVPs and Add Features to No-Code Projects in 5 Simple Steps

89 - A Bootstrapper's Guide To Managing A Million Side Projects
Solopreneurship|1 min read|Oct 23, 2021

89 - A Bootstrapper's Guide To Managing A Million Side Projects

81 - Don't Tool Hop! How To Work  With No-Code Tools
Solopreneurship|1 min read|Sep 13, 2021

81 - Don't Tool Hop! How To Work With No-Code Tools

47 - 6 Skills To Become A Great Non-Technical Founder
Solopreneurship|5 min read|May 12, 2021

47 - 6 Skills To Become A Great Non-Technical Founder